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In a color model, all the visible colors are represented by the larger rainbow shape, while the internal triangle shows the available colors represented in a particular color space. Most importantly, these are not the same colors from device type to device type. That means that each type of device has some colors it excels at reproducing and many it is poor at or incapable of reproducing.
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The fundamental idea of color management is that every device has a “color space,” which is the subset of visible colors the human eye can perceive that the device can reproduce.īe it cameras, monitors or printers, not only is there is no device that can display the full range of visible colors, but these different types of imaging devices use different systems to display colors. To understand the importance of this new standard and how Apple’s adoption of it will benefit photographers, it’s first necessary to step back and talk a bit about the “exciting” world of color management.
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The standard is also baked into the Ultra HD Premium standard, so TVs and monitors that have that branding are required to show at least 90 percent of the DCI-P3 space.īecause Apple has implemented Wide Color into iOS, MacOS and TVOS, the company’s newest iPads, iPhones, iMacs can display more colors than previous devices, and they can also communicate these colors to other devices that use the DCI-P3 standard, such as UHD Premium TV sets.

It describes the range of colors that complying devices need to recreate, and a way for non DCI-P3 devices to handle colors they can’t display. In order to allow for a greater range of colors than in-home or office projectors and to ensure colors were matched from theater to theater, the DCI-P3 specification was developed. That standard, called inelegantly DCI-P3 (and often referred to simply as P3), was adopted in 2011 as cinemas began moving from film projectors to digital ones for faster delivery of movies.
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And another milestone is upon us.Īpple has recently announced deployment of what the company calls Wide Color, its hardware and software implementation of a new color standard originally designed for digital projectors at movie theaters.

There have been several milestones in the quest to display and print the visible spectrum with a level of vibrancy that approaches what the human eye can perceive, and to reproduce that with any fidelity on devices like monitors or printers.

Monitors have a limited range of what they can display and they operate on a different system of color reproduction entirely from photo printers and offset presses. The company sold 270,000 iPhone units during the first 30 hours of sales, and the device was called "a game-changer for the industry." Apple produces some of the world's most popular consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more.The representation and display of color is at the heart of everything a photographer does, yet the devices we use to capture and view that color are inherently flawed. In 2007 Steve Jobs unveiled the iPhone, a cellular telephone with capabilities for playing MP3s and videos and for accessing the Internet.
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In 2001 Apple introduced iTunes and begun selling the iPod, a portable MP3 player. In 1998 Apple introduced the more affordable all-in-one iMac computer, which quickly became the all-time best-selling Mac. into an instant success.Īpple was the first company to incorporate a functional graphical user interface, featuring on-screen windows, a pointing device known as a mouse, and the use of icons into two new computers:Lisa, released in 1983, and the lower-cost Macintosh, released in 1984. Wozniak's engineering expertise, combined with Jobs' innovative and consumer-focused approach, turned Apple Inc. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to fulfill the lifelong dream of Wozniak to build his own personal computer.
